Lillian Brummet: Brummet Media

What it takes to be self-employed (644 words)

Starting a self-employed, home-based business can be very stressful–there’s a lot to do and pressures are running high, while you watch the budget trickle away. Unfortunately, a lot of folks rush into their dream of running a business and find out in one big awful moment that there is a lot more to it than skipping off to your dream. Initially, the goal should be getting known, building that name recognition, developing a super strong platform, and getting a reputation. How one goes about this varies with the genre, personality, budget, and location.

Marketing plans have to evolve with changing situations and owners will find themselves experimenting with all kinds of new opportunities, testing them to see if they will work out. Business plans need to be flexible and have contingencies in place for everything from injuries and illness to death or building failures (floods, etc.).

My first business, Incredibly Clean, ran successfully for 6 years. I started it on virtually no budget at all, but I was able to target high-end clients simply by strapping on some music and a backpack of supplies and walking their neighborhoods placing a fancy flyer, rolled up like a graduation document, and tied with a nice ribbon, in every doorway. Within a few months, I was turning away clients and constantly turned down clients every year from then on, even though I hired some help. I did this without advertising once.

Initially, the idea of being self-employed was very scary, but I received a lot of encouragement from family and from local small business support outlets. My oldest brother had some business experience, and he advised me from time to time. Having had this previous experience — running a business and dealing with taxes, calculating the% of the vehicle and home-space the business used, record keeping, and client interaction — helped a great deal in starting a new career as a writer.

Dave and I had both taken a professional writer’s course prior to entering the career in 1999, and so we had a good idea about the process of querying, following up, and building name recognition. I had some computer experience, taken a course in hospitality management, and my husband had taken a couple of courses in tax preparation and using Excel. All of these educational adventures played a vital role in the business we run today.

20 years later, we are still going strong. Over time, the business evolved so that Dave’s drum teaching and repair services, our books, blog, radio show, and our products all became absorbed under one umbrella name: Brummet Media Group. This made running the office a heck of a lot easier.

Nearly every year one of us is involved in a new course, learning new skills for managing our business. Almost weekly, we find ourselves scanning the resources like YouTube to learn how to do a specific task the best way possible. Between keeping up with the office, having supplies on hand, cleaning duties, and promotional work, we put in quite a number of unpaid labor hours every week... just to keep our business running smoothly.

So as you can see from this brief overview of our experiences, being self-employed doesn't mean you have a lot of time, it means you have LESS time. It doesn't lighten your workload; it ADDS to it. Luckily for Dave and me, we have each other to lighten the heavyweight and stress and to share the glorious celebrations with too. My older brother is there as our mentor if we need him, and we have a few local and online mentors as well. Finding a mentor eases the bumpy road ahead and helps one laugh at their situation, grow as a person and find the confidence they didn't know they had. I highly recommend finding several mentors who can make your journey more do-able.

Lillian and her husband Dave are the team behind Brummet Media Group, high-fiving cheerfully as they pass each other on the way from checking off one item or other from their long to-do list. Their business includes Dave’s music studio and percussion accessory products and graphic design work, as well as numerous award-winning non-fiction books and popular blogs. Today we help them celebrate their latest book release - From One Small Garden, with over 300 delicious, nutritious recipes! (Now available at Amazon!) Visit the Brummets @:


Amazon Author Page:

Brummet's Website:


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20 Ideas

1. Approach book bloggers and ask for reviews, give them a copy of your book

2. Collaborate with other authors in your genre and run a virtual book tour.

3. Run a contest, must like author page, and share, comment with their email to enter.

The prize can be 3 chapters of your book or a PDF, the first ten sales get a signed copy.

4. Post in groups, show your value, don't just drop your link and run.

5. Regularly contact your email list and keep building.

6. Make use of and fill in author pages/profiles on Facebook, Amazon, Goodreads, etc

7. Post live video book readings. Create a Youtube channel and post to this regularly.

8. Participate in chats and forums, respond to all comments and collaborate.

9. Attend events, market stalls, and network.

10. Submit your book for an award.

11. Press release

12. Advertise your second book in your first book and third in second and so on. Add a contact the author section at the end of book, with email, website, socials.

13. Make promo packs for bloggers: containing, links, excerpts, FB shares, reviews send on request.

14. Make a workshop based on book content.

15. Consider an affiliate program.

16. Offer a special extra if pre-order book prior to launch.

17. Team up with other businesses and offer prizes, coupons to be given away during the book launch. Donate a copy of your book to organizations themed on the book.

18. Promote other authors, e.g. on your blog. Review, interview, and build goodwill/ support network.

19. Use popular posts, quotes, chapter outlines, and make a slide show presentation or short video.

Post to Facebook, email list (add hyperlinks), and your website.

20. Create themed merchandise to sell.

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