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Introducing Sherly Mays: "Rise and Shine" coaching and consulting firm.

Updated: Mar 15


Welcome on board Sheryl! Sherly Mays is "The NZDream" blog's newest monthly guest poster.


Tell me a bit about yourself….

My name is Sheryl Mays. I have a company called Rise and Shine, a Coaching and Consulting Firm, based in Florida. I’m also a speaker, author, TV Host, and writer for Entrepreneur Magazine. I enjoy my two dogs which are partners in crime, we play, we walk and we have an occasional ice cream cone.


What genre/s do you write in?

Business and Self Improvement


How long have you been writing?

I’ve been writing since 2001, newsletters, and brochures, for jobs that I have held. This book I began in the summer of 2019 and published in December 2019.


Do you have any published books or articles?

Yes, a book titled, Silencing the Chatter Monsters: Move Beyond your Fear (Dec 2019), Published an article in Entrepreneur Magazine 3 Ways to Dominate Your Market (Jan 2021).


Tell me a bit about these and what publishing route you took.

That was my first book ever written, I was inspired by what I was experiencing during that time and what many others have had to move beyond. Our own insecurities either imposed or self-imposed, we allowed them to manifest and remove us from our destiny.

The magazine I enjoy because it allows me to write about ways to bring a third eye to the business world. How we perform in one life area, the successes that we experience can seep into other areas of our life. The goal is to create sustainable habits that allow for positive outcomes.


Did you use an editor? If so who?

Absolutely, I had to read this series of interview questions several times before sending it. It’s the best money spent in the industry of writing. I partnered with a retired schoolteacher that created a space in her lane of genius. It was the best money I spent on my book.


Did you use a book formatter and cover designer?

Yes, my editor formatted the book. I located a graphic artist for the cover and today we are friends and work together on other projects.


Did you self-publish or get traditionally published?

Self-Publish


How did this go for you?

It was easy. I didn’t have any serious issues. I will be self-publishing my next book being released in the summer of 2020.


How do you market your work and promote your brand? (Include links)

I have the following marketing platforms :

Website: https://www.rising-and-shining.com

FB: https://www.facebook.com/riseandshine.success/

IG: https://www.instagram.com/riseandshinecf/

YT: https://www.youtube.com/c/RiseandShineCF

LinkedIn: https://www.linkedin.com/in/sherylmays/


What social media and writing platforms would you recommend?

I’ve used WordPress and DIVI to create my website. All social media platforms have to be monitored and cared for with content. I recommend a scheduler for posting.


Do you use an agent?

No, but I need one.


Do you use paid advertising? If so what?

I’ve occasionally paid for Facebook ads, some magazine ads, and digital ads in various publications.


Do you have a blog or website?

Yes, at www rising-and-shining.com


What inspires you most to write?

I write because I have found a new way of viewing something and I want to bring light to the matter. To give someone a few aha moments that allow them to see they can accomplish the goals they set for themselves and getting out of your comfort zone is where the really BIG things happen.


What do you do to help with writer's block?

I pick my words to motivate and encourage myself and so I don’t use the word block. That means something has stopped, ended. I prefer the word pause. A PIT stop, a pause in time, to go outside and get some fresh air, create a pattern interruption and then come back refreshed and filled with ideas for the work.


How do you plan your writing and start?

I start with a somewhat title. In other words, I know what the book will be about and somewhat of the title, but as I continue to write the title comes to me in a different format. I then look at my anecdotal stories that I want to include (either of others or personal experiences). Then I sit and write and the pieces fit in when I need them.


Is writing your full-time job? If not what else do you do?

I don’t write full time. I have a career as a success coach, TV host, corporate trainer, and speaker.


What are you working on at the moment?

I just submitted my chapter for a co-authoring opportunity. I’m continuing to publish an article every 90 days to Entrepreneur magazine. My second book is underway, called Your Season of Yet, I’m sure that will change a bit before the book is completed.


What is your target audience?

My target audience is anyone who loves to see that they are enough to make their dreams come true. People who want to do impossible things today. Whether it’s in business or their personal lives… It’s all possible.


How long does it take you to write a book?

The first one took a few months. Once I sit down I’m on autopilot, the words just flow. I also think it’s because I have written down things as I think of them, and they fill in the spots as I write.


When did you first discover you enjoyed writing?

When I started writing for a job that I had. I was responsible for writing the newsletter and keeping it entertaining. Then I started writing proposals, annual appeal letters, and then I realized that I had a gift. Storytelling.


What is your writing schedule look like?

I set aside a few hours during the morning and definitely on the weekends. That is why I have several sheets of thoughts about the book prior to me starting to write the actual story.


What does your family think about your writing?

I don’t think they get how big it is for someone to coordinate their thoughts into a cohesive compilation of words, ideas, and examples to ensure the writing has clarity for others.


What do you do when you are not writing?

Enjoying life, I enjoy doing my bucket list of activities. Parachuting, scuba diving, marathons. Listening to live music. Enjoying a great beach atmosphere.


Where do you get information and ideas for your writing?

I’m always looking to see if anyone has an interest in a topic or what is going on in the world as far as human behavior. I’m an observer, and I ask in-depth questions for clarity. Then, that third lens surfaces, and I begin to write.


What do you think makes a good story?

One that a person wants to read in a day. Where they make time to finish the book and can return for more insights at a later time.



Thank you for the chance to get to know you better Sheryl Mays and welcome onboard "The NZDream" blog as our newest monthly guest poster.


If you would like to write for "The NZDream" blog, please email elisebrooke771@gmail.com.

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Promotion

20 Ideas

1. Approach book bloggers and ask for reviews, give them a copy of your book

2. Collaborate with other authors in your genre and run a virtual book tour.

3. Run a contest, must like author page, and share, comment with their email to enter.

The prize can be 3 chapters of your book or a PDF, the first ten sales get a signed copy.

4. Post in groups, show your value, don't just drop your link and run.

5. Regularly contact your email list and keep building.

6. Make use of and fill in author pages/profiles on Facebook, Amazon, Goodreads, etc

7. Post live video book readings. Create a Youtube channel and post to this regularly.

8. Participate in chats and forums, respond to all comments and collaborate.

9. Attend events, market stalls, and network.

10. Submit your book for an award.

11. Press release

12. Advertise your second book in your first book and third in second and so on. Add a contact the author section at the end of book, with email, website, socials.

13. Make promo packs for bloggers: containing, links, excerpts, FB shares, reviews send on request.

14. Make a workshop based on book content.

15. Consider an affiliate program.

16. Offer a special extra if pre-order book prior to launch.

17. Team up with other businesses and offer prizes, coupons to be given away during the book launch. Donate a copy of your book to organizations themed on the book.

18. Promote other authors, e.g. on your blog. Review, interview, and build goodwill/ support network.

19. Use popular posts, quotes, chapter outlines, and make a slide show presentation or short video.

Post to Facebook, email list (add hyperlinks), and your website.

20. Create themed merchandise to sell.

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