Introducing Louise Arseneault; Author and speaker.

Tell me a bit about yourself….

My name is Louise Arseneault. I am a bilingual native of New Brunswick, Canada. I am an author, speaker, professional soccer player, and world traveler who is passionate about inspiring younger generations to reach their goals and pursue their dreams.

Through soccer and fueled by my innate desire to see the world, I’ve had the privilege of traveling to all fifty states in the U.S. and have visited twenty-seven countries and counting. Throughout my many experiences, I’ve adopted the mindset of tackling life “head on” and I’ve learned skills, methods, and techniques on how to turn a bad situation into an opportunity for growth. Many of those skills, methods, and techniques are what I tend to share when speaking to students or organisations.

What genre/s do you write in?

Adventure, young adult novels,

How long have you been writing?

I’ve been writing in some way, shape or form for as long as I remember. I used to carry a journal almost everywhere I went, which would help me capture thoughts, feelings, etc..

Do you have any published books or articles? Tell me a bit about these and what publishing route you took.

Yes, I published my first book: The Blackout- A Novel Inspired by True Events. My book is based on an event that happened to me 18 years ago while I was traveling on my own at the young age of 14.

Here is the blurb: In this novel, Lucy Sawyer, a vibrant 14-year-old is faced with an unpredictable event; a Blackout. With no electricity and no familiar face to rely on, she is left at the mercy of fate. But, by following her instinct, trusting strangers and ignoring fear, Lucy embarks on a life-changing journey of friendship and personal growth.

While doing some research and weighing my options, I decided that the self-publishing route would be the best one for me. Again, with much research, I was able to find a self-publishing, publishing company based out of my home country, Canada. Their core values coincided with mine, and I just felt they were a good fit in making my project come to life.

Did you use an editor? If so who?

Yes. Shelley’s Editing services.

Did you use a book formatter and cover designer?

Yes- My book cover was done through 99 Designs. My book formatter was through another company.

Did you self-publish or get traditionally published? How did this go for you?

I went through a self-publishing, publishing company based out of Canada (where I am from)

It went decently well. I am very pleased with the outcome of my book!

How do you market your work and promote your brand?(Include links)

I market my work through social media and through my website.

Facebook: @TheBlackoutNovel

I also market through my personal Instagram @Louise_Arseneault

What social media and writing platforms would you recommend?

Facebook and Instagram

Do you use an agent?


Do you use paid advertising? If so what?

This is something I have considered, but haven’t used.

Do you have a blog or website?

Yes, my website is:

What inspires you most to write?

My own personal adventures. I love traveling and experiencing things firsthand, which allows me to write in greater detail.

What do you do to help with writer's block?

While writing my novel, if I encountered writer’s block, I would step away from my laptop and spend time outdoors in nature. It always seems to rejuvenate me, which allowed for creativity to flow.

How do you plan your writing and start?

When I started writing my first novel, I had a rough plan and a title. However, as I kept writing, the story that was taking shape was totally different from my original idea . . . so much so that I abandoned that plan and continue down the path I was on in order to uncover the story that was within me.

Is writing your full-time job? If not, what else do you do?

No, other than being a published author, I am a Speaker, Professional Soccer Player, and coach.

What are you working on at the moment?

I am not currently working on anything.

How long does it take you to write a book?

It took me about 6 months to complete the draft for my first book.

When did you first discover you enjoyed writing?

Oh gosh, I think I was 13 or 14. I Always carried a journal with me and would journal about my day, my thoughts, etc… I would even write short poems in those journals of whatever would inspire me.

What is your writing schedule look like?

At the moment, I am not working on any projects, so I don’t have a set writing schedule. However, when I was writing my first novel, I had a goal of writing at least 300 words per day (at least 5 times per week). So I would wake up in the morning, have breakfast, and would sit down to accomplish my goal.

What does your family think about you writing?

My family was very supportive of me writing my first book. They knew it was something that I wanted to accomplish from a young age, and they played a big part in supporting me to achieve my goal.

What do you do when you are not writing?

I read I speak in schools; I play professional soccer (train for it) and work on other personal projects.

Where do you get information and ideas for your writing?

Mostly from personal experience or things that inspire/stir me.

What do you think makes a good story?

In my opinion, some of the elements that make for a good story are pertinent descriptors that help the reader connect and feel with the situation or the characters. Adding details that allow them to see what you, as the writer, imaged while you wrote.

Thank you, Louise, for the chance to learn more about you.

If you would like to be interviewed by "The NZDream" blog, please email

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