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Introducing Lillian Brummet, guest poster.

Welcome, Lillian Brummet "The NZDream" blog's newest guest poster from Brummet Media Group. Lillian will post once a month here for our blog.


Tell me a bit about yourself.


I am tenacious, self-disciplined, organized, dedicated, and thoughtful. My mind is very active; I love learning. I've partially disabled from a car accident a long, long time ago and it left me with some hip, shoulder, elbow, knee, and headache issues; if I do too much, I pay for it. I'm an active gardener, passionate about making a difference, totally in love with my amazing husband, and a goofy dog-loving fool. I love to laugh but fall into depression easily, so I guard myself against negativity.


What genre/s do you write in?


Dave and I began writing in 1999, and have published 6 non-fiction how-to books and poetry so far in the genres of green living, saving money, writer's advice, and cooking. In the past, I have written freelance articles on everything from camping and travel to alternative agriculture and organic gardening.


Tell me a bit about your books.


Ok cool!

Trash Talk - It's Easy To Be Green is a 2-book series that helps people step away from feeling overwhelmed by environmental problems and constrained budgets - helping them realize that each of us can help our world and in doing so, save a great deal of money. These two books are available in both e-book and print.


Purple Snowflake Marketing offers a realistic view of what an author can expect upon publishing a book and how to make a memorable first impression. It is highly informative, no words are wasted, there’s no white space making the book look bigger than it is. The information is organized in such a way that it becomes a step-by-step guide to follow every time a book is published and can be used as a business plan for any product or service you produce - just substitute the word "book" for "product". I use it as my own personal guide for each book release too.


We also have two books of poetry, one features my work: Towards Understanding... and the other is a combination of Dave and my work: Rhythm and Rhyme.


Our most recent release is: From One Small Garden - Over 300 Nutritious, Delicious Recipes. Loaded with interesting historical and nutritional information, this book is a way of treating yourself to the healthy, delicious rewards of one small garden. It also encourages purchasing locally produced foods, visiting farmers' markets, reduces food waste, and helps people save money too.


Can you explain what publishing route you took with your latest release, i.e.: Did you use an editor? If so, who? Did you use a book formatter and cover designer? Did you self-publish or get traditionally published?


Dave and I have been in the world of writing since 1999 and initially, we were using traditional publishers to produce our work, then as the industry changed we used smaller publishers, and today we self-publish on Amazon. The reason we can self-publish successfully is that we took the time to learn and experience the industry as both writers and as members of the media. My husband is a talented graphic fella, and he handles the imagery, ads, the design, and looks of our website and blogs, the book covers, audio ads, and our formatter. We edit each other's work ruthlessly and we always have beta readers take a look prior to getting the proof copy and scanning the book one more time before the final approval for publication. It is a long and exhausting process when you are doing everything yourself, including marketing, networking, bookkeeping, and all that jazz.


How do you market your work and promote your brand?


Marketing plans constantly evolve and so what I did at the beginning of our career is different from what I do now. For the release of From One Small Garden, I already had a base of several thousand contacts to reach out to and reconnect our networking relationships. I have prepared for the release of this book years in advance and had become members of many FaceBook groups, building strong name recognition there. Having these in place helped a great deal.

What social media and writing platforms would you recommend? Personally, I have listed many places and never let an opportunity to reach a new audience slide past. However, I most often use Facebook, LinkedIn, and Twitter. I have 2 blogs as well. The Conscious Discussions Blog focuses on inspiring, positive, proactive topics offering a fresh outlook on the world, including author interviews, inspiring quotes, and refreshing articles; celebrating amazing individuals, businesses, and organizations doing wonderful things.

We recently created a special blog for drummers and percussionists: Drum It With Brummet Where you will find drum/percussion quotes, articles, interviews, product reviews, amusing stories, memes, and whatever else we feel will interest our readers.


Share your links with us.


Sure, here are the main ones:


Amazon Author Page: https://amazon.com/author/lillianbrummet

Brummet's Website: http://BrummetMedia.ca

FaceBook: http://facebook.com/lillian.brummet


Conscious Discussions Blog: http://consciousdiscussions.blogspot.com


Drum It With Brummet Blog: http://drumitwithbrummet.blogspot.com



What inspires you most to write?


After the car accident and the passing of some family members, friends - we began to feel the urgency of life. That tomorrow is not guaranteed. We wanted to leave this world with fewer regrets and by leaving behind a positive legacy, having had some kind of positive impact. Our life, our career, our home are based on that.


Is writing your full-time job? If not, what else do you do?


We balance writing, managing the blogs, networking, and marketing with Dave's drum teaching studio where he gives lessons and repairs instruments. We are currently working towards releasing an online store where we will offer Dave's percussion accessories. I'm a passionate gardener and our whole property is used, not just the backyard. So in season, I am kept very busy with harvests. I'm also the homemaker, so meals and cleaning, budget and bill paying, yard maintenance, laundry, and pet care kind of fall on my shoulders, mostly. Dave has the full-time day job to deal with - he comes home exhausted and faces a list of "honey-do's". Other than that - we don't have much going on. (She laughs)



How long does it take you to write a book?


It varies, and books will evolve. Trash Talk, for instance, was based on a series of articles I once wrote as a column back in the day... after several years of writing the column, it evolved into the first book which after a few years evolved into a 2-book series. You never know where that first article will take you!


Lillian and her husband Dave are the team behind Brummet Media Group, high-fiving cheerfully as they pass each other on the way from checking off one item or other from their long to-do list. After moving to their dream location (in the Kootenay Region of BC, Canada), they have been methodically converting the abused lot over to the little park it has become–and in doing so have gained certification with bee, pollinator, and wildlife organizations. Their home, too, has become energy efficient via the many upgrades they have done. Their business includes Dave’s music studio and percussion accessory products and graphic design work, and many award-winning non-fiction books and popular blogs. Today we help them celebrate their latest book release - From One Small Garden, with over 300 delicious, nutritious recipes!



If you would like to be interviewed or guest post/write for "The NZDream" blog, please email elisebrooke771@gmail.com

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Promotion

20 Ideas

1. Approach book bloggers and ask for reviews, give them a copy of your book

2. Collaborate with other authors in your genre and run a virtual book tour.

3. Run a contest, must like author page, and share, comment with their email to enter.

The prize can be 3 chapters of your book or a PDF, the first ten sales get a signed copy.

4. Post in groups, show your value, don't just drop your link and run.

5. Regularly contact your email list and keep building.

6. Make use of and fill in author pages/profiles on Facebook, Amazon, Goodreads, etc

7. Post live video book readings. Create a Youtube channel and post to this regularly.

8. Participate in chats and forums, respond to all comments and collaborate.

9. Attend events, market stalls, and network.

10. Submit your book for an award.

11. Press release

12. Advertise your second book in your first book and third in second and so on. Add a contact the author section at the end of book, with email, website, socials.

13. Make promo packs for bloggers: containing, links, excerpts, FB shares, reviews send on request.

14. Make a workshop based on book content.

15. Consider an affiliate program.

16. Offer a special extra if pre-order book prior to launch.

17. Team up with other businesses and offer prizes, coupons to be given away during the book launch. Donate a copy of your book to organizations themed on the book.

18. Promote other authors, e.g. on your blog. Review, interview, and build goodwill/ support network.

19. Use popular posts, quotes, chapter outlines, and make a slide show presentation or short video.

Post to Facebook, email list (add hyperlinks), and your website.

20. Create themed merchandise to sell.

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